August 2, 2018


13 Reasons Why You Should Use Video To Market Your Business


Businesses everywhere are finding it harder and harder to stand out from the noise.


Your company's success may come to depend on your ability to do two things:


  1.  to grab your customers' attention, and

  2. to hold that attention for long enough to tell them your story and communicate what you can do for them.


When it comes to grabbing and holding attention in the modern world, the verdict is in: nothing comes close to the power of video. 



These 13 stats prove the power of video content:

  1. Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)

  2. One minute of video is worth 1.8 million words. (Forrester Research)

  3. 56% of consumers believe if a company has a website, it should have video content. (Animoto)

  4. The Average user spends 16 minutes and 49 seconds a month watching online video ads. (ComScore)

  5. 80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto)

  6. Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)

  7. Video search results have a 41% higher click-through than plain text results. (Animoto)

  8. 50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)

  9. 4 out of 5 consumers day demo videos are helpful. (Animoto)

  10. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)

  11. Online video accounts for 50% of mobile traffic, and is predicted to become 75% by 2016. (Cisco)

  12. 63% on consumers say companies who use video know how to reach their consumers. (Animoto)

  13. People stay 2 minutes longer on your site if you have video content. (ComScore)


Digital Hammer is a leading agency in video production Belfast. If you want to explore the possibilities that video can offer for promoting your business, we'd love to help.


Nothing excites us more than discussing new video production ideas, new stories and new ways of connecting organisations with their audeinces. Get in touch using our online quote form and let's chat about some possibilities. 







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